3 Creative Methods to Use Instagram Live for your Business.

Instagram recently launched Instagram Live; a new service that lets users broadcast live videos using the image sharing app. this is the company’s first foray into live-streaming, and it really works just like Facebook Live, wherein videos are shared candidly and within the moment

Instagram live works by using streaming real-time videos through Instagram Stories. However unlike Stories and Facebook Live, Instagram Live videos aren’t hosted on the platform — they are deleted immediately after each live session and are not posted to users’ feeds. businesses also now have the option of sending disappearing photos and videos to individual clients and businesses via Direct Message.

To start an Instagram Live session, swipe right from Instagram’s home screen and tap the "start live Video" button. Followers are notified when you go live, and a "live" indicator also appears beneath your picture on the Instagram stories bar.

Instagram live videos are available publicly and privately, and in both cases clients need to tune in right there and then to see what’s happening and not miss out. For small businesses, Instagram live gives an opportunity for more engagement and growing deeper connections with followers and clients. Here are three creative methods to use Instagram Live in your business.

1.  Host an interactive Q&A interacts with clients and answers their questions in actual time:  Instagram Live is both a real-time video broadcasting tool and engagement platform. Similarly to viewing videos, users also can interact with hosts and other viewers through live chat. Each video feed comes with a comments phase at the lowest of the display screen, wherein absolutely everyone in the audience can share their thoughts, ask questions and leave reactions through "likes." To host a Q&A, let customers recognize when you will be holding an Instagram Live video session. Have them both send in their questions ahead of time through Direct Message and ask them all through the broadcast within the comments section for a more interactive experience.

2.  Broadcast a class, tutorial or demo show customers how your products and services work via live tutorials, demos and free instructions. Unlike normal Instagram posts and stories, Instagram Live does not have a 1-minute or 10-second time restriction on videos. this means business owners can host longer live video sessions — up to an hour — to boost sales with the aid of highlighting their products and services and engaging with clients. for instance, gym owners and health instructors can broadcast exercises and live classes; cosmetics groups and make-up artists can display stay tutorials on what their products look like in real life; and restaurant owners and cooks can do a live cooking consultation to show foodies how a dish is prepared. Simply set up your device on a tripod or stand for hands-free broadcasts.

3.  Show a behind-the-scenes look at your business Humanize your business by giving clients a behind-the-scenes look at your operations. a few examples consist of demonstrating how a product is made, giving clients a sneak peek at upcoming events or maybe going across the workplace to show customers real faces behind your business. Because Instagram Live videos disappear right after every session and aren’t posted to your account, you don’t have to fear about breaking your feed of curate posts or displaying anything that you don’t want available in the Long-term.